Since the kickoff of the world's top sporting event, Chinese athletes have strived tenaciously, raced for the top, and scored one victory after another, with historic breakthroughs achieved in several events. The competition is drawing to a close, yet the excitement remains undiminished. While athletes are competing fiercely on the field, the cheers and applause from off the field keep ringing out.
On August 8, CNTV's Remember series, in partnership with Junlebao – the official partner of China’s Top 10 National Sports Teams – jointly released the 2024 mid-year special program We, Cheer for Us (Remember·Cheer). Kang Hui, host of China Media Group (CMG), joined hands with Guo Jingjing, Member of the World Aquatics Diving Technical Committee and brand ambassador of Freshjoy by Junlebao, for a cross-border cooperation. With their heartfelt narration and warm yet powerful voices, they cheered for the striving of Chinese athletes, and also for the extraordinary efforts of every ordinary person, conveying an uplifting attitude towards life and a proactive spirit of endeavor, and paying tribute to the everlasting Chinese strength.
Prior to the opening of this global sports gala, Junlebao officially signed on as the official partner of China’s Top 10 National Sports Teams. This recognition from ten national sports teams in one fell swoop is a testament to its long-term efforts in promoting and supporting China’s sports cause.
CNTV's Remember Teams Up with Guo Jingjing to Cheer for Us All Chasing Dreams Bravely
At present, athletes from all over the world are writing glory and making history on the field. But "There are no born champions in the world, only those who strive to the fullest." To pay tribute to every "self" that dares to chase dreams on the field of life, the 2024 mid-year special We, Cheer for Us of CNTV's Remember series shifts its focus to every ordinary person who strives silently and loves life off the sports field. Narrated by Kang Hui, the torchbearer of this event, and Guo Jingjing, the chief diving referee, the program deeply integrates the sports spirit with life values, conveys the striving spirit of daring to chase dreams and going all out, and cheers for every ordinary person who bravely pursues their dreams.
It is learned that the Remember series is a high-quality original new media content of CNTV, which actively explores innovative expression styles for CMG hosts. With warm narrations by CMG hosts as the main line, it creates annual and mid-year theme short films with the distinctive style of CMG. The specially invited voice guest Guo Jingjing is a legendary figure in Chinese diving. This year, she appeared in Paris as the chief diving referee, giving the Chinese people a greater say on the international stage.
These two outstanding representatives from different fields, with their unique charisma and profound insight, jointly interpret the profound connotation that "Everyone who strives for their dreams with all their might deserves applause".
Practicing the Sports Spirit with Action, Empowering the Vivid Bloom of Chinese Strength
As a promoter and practitioner of the sports spirit, Junlebao officially became the official partner of China’s Top 10 National Sports Teams this year. Gaining recognition from ten national teams is a mutual commitment to building a strong sports nation, and also a vivid reflection of Junlebao’s participation in the construction of Healthy China. During the competition, Junlebao witnessed the glorious moments of athletes including Deng Yawen, Liu Yang, Zou Jingyuan and Zhang Boheng – they are the perfect embodiment of China’s height, speed and power, and a vivid bloom of Chinese strength. Junlebao supports every competitive athlete in pursuing their passion with scientific nutrition.
Meanwhile, as a co-creator of We, Cheer for Us, Junlebao’s corporate spirit of daring to dream, daring to act and persevering complements this attitude video perfectly. Over the past decade, Junlebao has sponsored and participated in more than 50 domestic marathons, witnessing the extraordinary development of marathon sports in more cities such as Shijiazhuang, Baoding, Qinhuangdao and Jiangmen. Wei Lihua, Chairman and President of Junlebao Dairy Group, not only takes part in marathons himself, but also founded the Junlebao Running Team, which has participated in many marathon events, making the marathon more than just a sport, but a spiritual core. In 2021, Junlebao was awarded the title of "National Advanced Unit for Mass Sports", becoming the first dairy enterprise to receive this honor.
Designated Dairy Products of China’s Top 10 National Sports Teams, Laying a Solid Foundation for National Health
"Running an enterprise is like running a marathon. You never know how long the road ahead is, but as long as you work hard, persist and break through your limits, you will surely succeed. A moment of slack will lead to complete failure." In Wei Lihua’s view, sports is more than just a sport – the sports spirit should be integrated into the corporate spirit. For the national dairy industry, only by continuously improving dairy quality and laying a solid foundation for the health of the Chinese people can we lay a solid foundation for the prosperity of the nation.
Rooted in the dairy industry, Junlebao keeps innovating and adhering to high quality. By building two innovative production and management models – the Integrated Whole-Industrial-Chain Model and the Six World-Class Model – Junlebao empowers the entire dairy industrial chain with science, sets a world-class benchmark for quality, and drives the high-quality development of the dairy industry. As the official partner of China’s Top 10 National Sports Teams, Junlebao’s product range has become the designated dairy products for the ten national teams. Among them, its consumer-favorite products such as SimPurity yogurt, Freshjoy fresh milk, Youcui Baoai organic milk powder and Qizhi fresh milk powder all rank among the top in their respective categories in terms of market share. SimPurity yogurt is the number one brand of sugar-free yogurt, and Freshjoy fresh milk leads the high-end fresh milk market in market share.
"We cheer for the sweat of striving, for the blazing eyes, for the sleepless nights, for the warm smiles – we, cheer for us!" This collaboration between Junlebao and CNTV's Remember series is not only a tribute to the Chinese sports spirit, but also a joint initiative to advocate the uplifting and striving spirit of the whole society. Let us cheer for Chinese strength and applaud the extraordinary dreams of every ordinary person!
Note: China’s Top 10 National Sports Teams refer to the teams that have partnered with Junlebao Dairy Group, including the Chinese National Gymnastics Team, Chinese National Artistic Swimming Team, Chinese National Cycling Team, Chinese National Fencing Team, Chinese National Trampoline Team, Chinese National Taekwondo Team, Chinese National Rowing Team, Chinese National Canoeing Team, Chinese National Sailing and Windsurfing Team, and Chinese National Rhythmic Gymnastics Team.