As the backbone of China’s sports sector, China’s Top 10 National Sports Teams have continuously set new records and achieved remarkable results on the international stage. Hundreds of world champions have proven their strength, written legends with courage, and won honors for the motherland, inspiring countless young people to constantly break through themselves, strive for excellence and actively devote themselves to China’s sports cause. With their formidable strength and competitive spirit, the ten national teams have shone brightly in various international competitions, serving as a perfect embodiment of China’s height, speed and power, and a vivid manifestation of Chinese strength in action.
This spirit is highly aligned with Junlebao’s corporate values of daring to dream, daring to act and persevering, and also echoes the Group’s philosophy of rooting itself in the dairy industry, focusing on product quality, and committed to boosting the health upgrading of the Chinese people with scientific nutrition. Junlebao’s partnership with the ten national teams is a mutual commitment to building a strong sports nation, and a vivid reflection of the Group’s efforts to advance the construction of Healthy China through scientific nutrition. Recently, various national teams, including renowned athletes such as Sun Yiwen, Zou Jingyuan, Zhang Boheng, Yan Langyu and Luo Zongshi, have completed their assembling one after another. Junlebao, together with the Chinese people, looks forward to and witnesses the glorious moments of the athletes.
Empowered by Technology, Delivering Fresh Nutrition, and Boosting National Health Upgrading with Premium Quality
Sports is an important way to improve people’s health and a vital driving force for economic and social development. As one of the leading enterprises in China’s dairy industry, Junlebao has built two innovative production and management models – the Integrated Whole-Industrial-Chain Model and the Six World-Class Model – empowering the entire dairy industrial chain with science. It provides higher-quality and more nutritious dairy products to boost the health upgrading of the Chinese people.
In terms of milk source construction at the industrial chain source, Junlebao has realized that major indicators of raw milk such as microorganisms, somatic cells and milk protein are all superior to the standards of the United States, Japan and the European Union through standardized, large-scale, intelligent and intensive pasture management. In the production link, Junlebao has promoted the improvement of operation, management and production efficiency across the entire industrial chain with over 95% digital equipment through the integration of digital and intelligent technologies. In the field of scientific research and innovation, Junlebao has invested 500 million yuan to build the Institute of Scientific Nutrition, and established a Scientific Strategy Think Tank and a Global Expert Committee for Infant Scientific Nutrition Research, among other institutions. By cooperating with top domestic and foreign institutions and experts, the Group deeply integrates science and technology with the entire dairy industrial chain, pursuing development through science and technology.
In recent years, Junlebao’s products such as SimPurity yogurt, Freshjoy fresh milk, Youcui Baoai organic milk powder and Qizhi fresh milk powder have been deeply loved by consumers, empowering national health through technological innovation. As the official partner of China’s Top 10 National Sports Teams, Junlebao’s product range has become the designated dairy products for the ten national teams, which will further enable the Group to provide precise health upgrading solutions for people of all age groups with scientific nutrition.
Joining Hands for Development, Boosting the Construction of a Strong Sports Nation
Sports undertakings are closely related to people’s happiness and the nation’s future. Over the past decade, Junlebao has sponsored more than 50 marathon events, and the "Junlebao Running Team" led by Wei Lihua, Chairman and President of Junlebao Dairy Group, has become a striking highlight in marathon competitions.
In 2021, Junlebao donated 10 million yuan to Hebei-born athletes who won gold medals as an encouragement. In 2022, Junlebao sponsored China’s winter sports, promoting the interaction and cooperation between China and other countries in the entire industrial chains of winter sports, cultural tourism and sports. In addition, the sports projects supported by Junlebao cover many categories such as football, volleyball and ice hockey.
A strong sports sector underpins a strong China, and a prosperous nation fuels the development of sports. As the official partner of China’s Top 10 National Sports Teams, Junlebao will further increase its support for the development of sports undertakings. Wei Lihua said: "Junlebao will support China’s Top 10 National Sports Teams for the long term, empowering athletes to achieve great results and win gold medals on the field, promoting the sports spirit, paying tribute to Chinese strength, laying a solid foundation for people’s health, shaping the soul of sports self-confidence, and making contributions to China’s cause of building a strong sports nation."
