On May 25, Junlebao Dairy Group held the milk powder strategy launch conference themed "Moms Who Understand Formulas Choose Junlebao – Scientific Achievements in Dual Excellence in Cognition and Physical Development", officially releasing the world’s first scientific research results of the "Dual Excellence in Cognition and Physical Development" model. Centered on active immunoglobulin IgG and sn-2 DHA with high absorption rate, a discovery verified for the first time globally through empirical research, the results have been applied to the R&D of infant formula milk powder. Appraised by the Chinese Institute of Food Science and Technology, the model has reached the "internationally leading level". At the event, renowned actress Yang Mi appeared as the brand ambassador of Junlebao Milk Powder, and joined hands with Junlebao to create high-quality nutritional solutions for Chinese families, helping to spread the parenting concept of comprehensive, scientific and balanced feeding.
Authoritative Appraisal: The "Dual Excellence" Achievement Certified as Internationally Leading
Over the past three decades, the world has made significant progress in eradicating hunger, yet "hidden hunger" remains a common global challenge and has quietly plagued Chinese children. The Report on Nutrition and Chronic Diseases of Chinese Residents (2020) points out that the anemia rate of children under 6 years old in China is as high as 21.2%, and problems such as unbalanced nutritional intake and "nutritional one-sidedness" are in urgent need of scientific intervention.
After years of scientific research and development, Junlebao Milk Powder has focused on the coordinated development of children’s cognitive and physical abilities, and developed the world’s first "Dual Excellence in Cognition and Physical Development" scientific research model. The Group has established a dual-excellence combination centered on high-content sn-2 DHA and immunoglobulin IgG, and through the scientific proportioning of OPO, lactoferrin, nucleotides, prebiotics, probiotics, lutein and other nutrients, the formula milk powder supports infants’ healthy growth in five aspects: brain development, bone growth, immune regulation, visual development and intestinal health.
Appraised by the Chinese Institute of Food Science and Technology and an authoritative expert panel including two academicians, this achievement has been certified as "internationally leading level" – the first time such a certification has been awarded to infant formula milk powder in the industry. In his speech, Professor Wang Xingguo of Jiangnan University, one of the appraisal experts, stated that Junlebao has pushed Chinese milk powder to the globally leading level through scientific and technological innovation, which is a milestone for Chinese milk powder to move towards the top of the global value chain.
Zuo Ji, Honorary President of the Chinese Association of Eugenics and Professor of Fudan University School of Medicine, fully affirmed the positive significance of Junlebao Milk Powder’s "Dual Excellence" achievement in guiding comprehensive and balanced feeding and promoting the all-round development of infants and young children. He emphasized that infant nutritional supply should follow the principle of "comprehensive nutrition and balanced intake", and comprehensively consider five key areas including bone development, immune system, cognitive ability, vision protection and digestive absorption capacity, so as to avoid growth and development deviations caused by nutritional deficiency or excess.
Clinically Validated: Creating a Formula of "Globally Leading Level"
Huang Huidong, Chief Nutrition Research Expert of Junlebao Dairy Group, said: "The 'Dual Excellence in Cognition and Physical Development' scientific research model is the hard standard for milk powder." Based on breast milk as the "gold standard", the achievement accurately simulates the structure and proportion of nutritional components, and systematically constructs a comprehensive nutritional formula system from five dimensions: cognitive ability, immune defense, nutrient absorption, bone strength and vision protection.
Junlebao’s "Dual Excellence" scientific research model has also passed scientific research and clinical validation by a number of authoritative institutions. Professor Wang Xingguo shared the scientific research results of sn-2 DHA on site, stating that sn-2 DHA has a higher accumulation in the cerebral cortex, with higher absorption efficiency and higher brain delivery efficiency. The sn-2 DHA solution, pioneered by Junlebao in collaboration with the research team of Jiangnan University, has shown stronger brain energy supply efficiency in clinical validation, opening up an important direction for the optimization of milk powder formulas.
Professor Sheng Xiaoyang, Chief Physician of Xinhua Hospital Affiliated to Shanghai Jiao Tong University and Deputy Director of the Maternal and Child Nutrition Branch of the Chinese Nutrition Society, shared the latest clinical empirical results in the field of immune nutrition: Active immunoglobulin IgG is one of the key immune components in breast milk, which can act precisely on the vulnerable period of neonatal immune antibodies but is prone to inactivation. With an exclusive scientific research process, Junlebao Milk Powder retains the activity of immunoglobulin, which can enhance the activity of immune cells in the body and provide a new path for parents concerned about their babies’ innate immune defense.
Guided by Original Aspiration, Empowering Chinese Parents with Scientific Research
At the launch conference, Junlebao officially announced renowned actress Yang Mi as the brand ambassador of Junlebao Milk Powder – this marks Yang Mi’s first endorsement of a milk powder brand. "Deciding to endorse Junlebao Milk Powder is a prudent choice made after an on-site inspection of Junlebao’s entire industrial chain including pastures, factories and research institutes," Yang Mi said. She frankly stated that the "spirit of scientists" demonstrated by Junlebao made her feel the determination and sincerity of Chinese dairy enterprises to safeguard the growth of the next generation, prompting her to join hands with Junlebao to protect Chinese babies.
As a mother, Yang Mi also shared her parenting philosophy. She believes that the most reassuring answer for choosing milk powder for babies is "understanding the formula". On the day, Yang Mi led the establishment of the "Formula-Savvy Moms Alliance", hoping to join hands with the enterprise to spread the concept of scientific nutrition and healthy and rational parenting, enabling more Chinese mothers to become "formula-savvy moms" who understand both formulas and their babies.
"The goal of milk powder formula upgrading is to address the real anxieties of parents," said Liu Senmiao, Vice President of Junlebao Dairy Group and General Manager of the Milk Powder Business Group. Based on the feeding pain points of Chinese families, Junlebao Milk Powder hopes to solve the problem of "nutritional one-sidedness" through the "Dual Excellence" model and provide parenting confidence for Chinese parents. Liu Senmiao added that the scientific research results released at the conference have been applied to Junlebao’s milk powder products.
Wei Lihua, Founder, Chairman and President of Junlebao Dairy Group, said at the conference: "Junlebao’s original aspiration for making milk powder is to 'let every Chinese child drink world-class high-quality milk powder'. Over the past 12 years, starting with an investment of over 10 billion yuan in dairy farming, Junlebao has built an integrated whole-industrial-chain model covering forage planting, dairy cow breeding, R&D and production, and strived to create the Six World-Class Model (world-class breeding resources, world-class R&D platform, world-class advanced pastures, world-class leading factories, world-class suppliers and a world-class food safety management system) to ensure the safety and high quality of milk powder. We have also integrated global scientific research resources to continuously drive R&D and innovation. Today, Junlebao Milk Powder has reached the internationally leading level – our dream has finally come true!" He stated that Junlebao will continue to strengthen scientific and technological innovation and safeguard children’s growth with scientific nutrition.
